Latest edition · Edition 07
June 19, 2026
The 'we need to do something with AI' syndrome
Strategy is deciding what not to build. Actionism is deciding to build everything at once and calling it a roadmap.
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A monthly letter for leaders building AI-enabled organisations from India, the Gulf and the wider Global South. Field notes, frameworks, and the arguments I'm actually having with clients.
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Not a curated link dump. Not a promo channel. One argued piece a month, drawn from live engagements, with the frameworks and edits I'd share with a colleague over coffee.
From the archive
Latest edition · Edition 07
June 19, 2026
Strategy is deciding what not to build. Actionism is deciding to build everything at once and calling it a roadmap.
READ EDITION →Edition 06 · May 15, 2026
The organisations winning with AI are the ones that shortened the distance between a hunch and a working artefact from weeks to a lunch break.
READ EDITION →Edition 05 · April 17, 2026
If you lead with the model, you get features nobody asked for. If you lead with the job, the model becomes an unfair advantage.
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