EXPERIENCE
Selected experience.
20+ years helping organisations navigate customer experience, digital transformation, AI adoption and capability building across APAC, the Middle East and India.
EXECUTIVE SUMMARY
A practitioner across strategy, design, AI and venture.
I help leadership teams make better decisions before committing significant time, money and organisational effort.
- Transformation leadership
- AI readiness
- Customer experience
- Capability building
- Venture creation
- Organisational alignment
Executive Profile
A one-read snapshot for decision-makers.
- Version
- v1.2
- Updated
- June 2026
- Format
- PDF · 4 pages
LEADERSHIP JOURNEY
Twenty years. Four chapters.
2024 — Present
OneMagnify
- AI-enabled CX transformation
- Operating model modernisation
- Executive workshops
- Capability maturity programmes
2019 — Present
Squaircle
- AI readiness
- Transformation advisory
- Customer experience
- Venture building
- Capability systems
2015 — 2019
Market Simplified
- APAC banking
- Digital transformation
- Design leadership
- Delivery operations
- Team scaling
2007 — 2015
Cognizant
- Enterprise consulting
- CX transformation
- Discovery and strategy
- Stakeholder management
- Business alignment
SELECTED CONTRIBUTIONS
Outcomes, not anecdotes.
A small sample of measurable shifts delivered with leadership teams. Client names withheld; sectors and outcomes are real.
Healthcare · India
Referral-to-diagnosis, redesigned.
A high-volume eye care network needed to shorten the path from first referral to confirmed diagnosis without adding clinical load.
WHAT CHANGED90% reduction in referral-to-diagnosis time.
Service design · Operating modelTransformation Decisions →Banking · Gulf
Straight-through digital banking.
A regional bank's onboarding and servicing journeys depended on manual handoffs that throttled growth and frustrated customers.
WHAT CHANGED70% straight-through processing across core journeys.
CX strategy · DeliveryNew Products & Capabilities →Capital Markets · APAC
Mobile trading, rebuilt for cost and clarity.
A trading platform was carrying high operating cost and friction in the moments that mattered most to active traders.
WHAT CHANGED35% reduction in operating costs; sharper trader experience.
Product design · Platform thinkingAI & Emerging Technology →
SELECTED INDUSTRIES
Where the work has played out.
- Financial Services
- Healthcare
- Government
- Retail
- Martech
- Digital Commerce
- SaaS
- Aviation
SELECTED ORGANISATIONS
A curated set.
- RAKBANK
- ADCB
- SABB
- HSBC
- TVS Credit
- Royal Sundaram
- Aravind Eye Care
- Guidance Tamil Nadu
- Babyshop
- Landmark Group
- Emaar
- Six Flags Qiddiya
- Temenos
- Sundaram Finance
- Yas Island
- Sobha
Selected engagements delivered through previous employment, partnerships and independent consulting assignments.
PHILOSOPHY
“I see patterns where most see chaos.”
The work has never been about design, technology or AI alone.
It has always been about helping organisations make sense of complexity and move forward with confidence.
CURRENTLY
Available for advisory engagements, fractional leadership roles and select transformation opportunities.