AI First · Design Always
Four doors. One practice.
From bold ambitions to enduring capabilities. From products and services to AI-enabled ways of working, I help C-suite leaders reduce uncertainty, align strategy, people and technology, and build the capabilities their organisations need next.
Pick the door that matches the bet you're about to make. Every engagement is shaped around one honest decision — never a menu of hours.
01
AI Readiness Diagnostic
A scored map of where your organisation stands on AI — across strategy, data, design, talent and governance — and the three bets to make first.
- Who it's for
- C-suite teams that suspect they're either overinvesting in the wrong things or waiting too long to act.
- Format
- Interviews, artefact review, working session. Delivered as a readiness map + prioritised move list.
- Outcome
- Clarity on where to start, what to stop and what capability to build. Removes the 'we need to do something with AI' fog.
- Typical duration
- 2 weeks
02
Executive AI Briefing
A half-day session with the leadership team to align on framing, decisions and the first move — no slides, real artefacts, honest debate.
- Who it's for
- Boards and ELTs weeks away from a commitment they can't easily reverse.
- Format
- Half-day workshop, on-site or remote. Pre-read and a written recap of decisions and open threads.
- Outcome
- One decision made, one bet framed, one thing scheduled to move next week.
- Typical duration
- Half a day
03
Fractional AI & Design Leadership
An embedded senior operator inside your team — shaping the AI/design function, hiring, running the first two or three initiatives end-to-end.
- Who it's for
- Organisations building the capability for the first time, or resetting after a stalled attempt.
- Format
- 2–3 days a week, embedded with the leadership team and delivery pods.
- Outcome
- A functioning practice with rituals, artefacts, and a team confident to run without me by month six.
- Typical duration
- 3 to 6 months
04
Transformation Programme
A multi-quarter build with the SouthWorks Global collective — a design-led, AI-enabled reset of a product line, customer experience or capability area.
- Who it's for
- Enterprises where a single team can't move the needle and a coordinated programme is needed.
- Format
- Blended team of strategists, designers, engineers and AI operators. Milestones every 6 weeks.
- Outcome
- Shipped capability, transferred knowledge, measurable business impact.
- Typical duration
- 6 to 18 months
How I decide to work with you
Fit before fee.
I take on a small number of engagements each year so every one gets the attention it needs. A first briefing tells us both if this is the right room.
- —You have a real decision to move — not a research project.
- —The leadership team is willing to be in the room with the work.
- —You'd rather build a small honest capability than buy a big theatrical one.
- —You're comfortable being told what to stop, not just what to start.
Move a decision forward.
30-minute call. No slides. We'll figure out together which door fits — or if now isn't the right time.